KitBrix and Children with Cancer UK are excited to announce a new partnership aimed at raising vital funds and awareness for childhood cancer. The collaboration features custom-designed robes and tote bags with all profits going towards supporting families facing childhood cancer and funding critical research.
To kick start the collaboration, a limited edition camo Dry Robe has been designed alongside the iconic ToteBrix bag in the Children with Cancer UK orange and purple colours. To view the whole range, visit KitBrix’s website.
The collaboration between KitBrix and Children with Cancer UK was made possible by the shared support of gold-medal-winning marathon runner, family fitness advocate, and mother of two, Paula Radcliffe MBE. Paula partnered with KitBrix to help design a range of sports and lifestyle luggage. At the same time, she has been a passionate supporter and ambassador for Children with Cancer UK, following the diagnosis of her daughter Isla with a rare tumour in 2020. When the opportunity arose to work together on producing a custom range of robes and tote bags—with all profits going towards vital fundraising—both KitBrix and Children with Cancer UK jumped at the chance.
Children with Cancer UK is the leading national children’s charity working towards a world where every child and young person survives a cancer diagnosis.
Amar Naher, Children with Cancer UK Interim CEO said,
We are incredibly grateful for the chance to begin this partnership with KitBrix which allows us to not only raise vital funds, but also to spread awareness about childhood cancer. This collaboration means we can continue to provide much-needed support to families during their toughest times as well as fund critical research. Together, we are making strides towards a future where every child and young person not only survives cancer but also thrives.
Lara Morgan CEO of KitBrix said,
We’re thankful to be teaming up with the Children with Cancer UK to become the official bag and dry robe/poncho partner. Not only to continue to help them raise awareness, but also through our products help provide assurance during those tougher moments and help raise funds for fundamental research.
About Children with Cancer UK:
Children with Cancer UK is the leading children’s cancer charity in the UK. Our vision is a world where every child and young person survives their cancer diagnosis. Our mission is to improve survival rates and the quality of survival in young patients, and to find ways to prevent cancer in the future. We are dedicated to raising and investing funds into vital research that helps us understand childhood cancers and improves treatments. We support families as they navigate treatment and life beyond cancer. What began as a small memorial charity in 1988, has evolved into a leading childhood cancer charity raising more than £300 million and investing in over 300 pioneering research projects.
About KitBrix:
Since its inception back in 2013, KitBrix has evolved to be one of Britain’s favourite outdoor sports luggage brands. The idea was born when our founder – unpacking at the start-line of a triathlon – discovered that he had brought his wife’s wetsuit by mistake. Needless to say, his performance was a little impaired! He decided to create a brand of durable bags aimed specifically at organising your kit, to ensure that nobody need suffer the same fate.
Following on from the success of the original iconic bag, KitBrix have developed a range of problem-solving products designed with the adventurer and on-the-go individual in mind alike.
For more information about KitBrix, visit kitbrix.com
Press Enquiries:
For all press enquiries, please email media@childrenwithcancer.org.uk or call 0800 222 9000 and ask for the media team.
